Posts tagged customer development

Lean Experiments 101 (given to IxD program at SVA)

In late January, Gary Chou and Christina Cacioppo asked me to come talk about lean startup ideas to their “Entrepreneurial Design” class in SVA’s Interaction Design masters program. Christina just wrote up some thoughts from the day and they put up the audio file. I have embedded the slides and audio file below: MVP/Experiments talk… Continue reading

Excuses, Excuses, Excuses (on customer development)

For our last Lean Ignite here in New York, I decided to have a little fun and rant about all the excuses I hear from teams as to why they are *not* doing customer development. Below is the 5-minute video for those who are interested (link). And yes, now I finally understand why people tell… Continue reading

What if I’m not solving a problem?

A lot of customer development language revolves around ensuring that you are solving a real problem, and the right problem. But what if you aren’t solving a problem? Lean startup principles still apply to games and entertainment apps. You have the same things to validate: user experience and an understanding of your value, who your… Continue reading

Quantitative vs Qualitative

I got into a really interesting discussion yesterday where I found myself defending lightweight usability testing. My core point: Analytics are great for What’s. For example, “A is better than B”, or “this is a problem area” What analytics do less well is help you understand Why’s. If you don’t understand the root cause, you can… Continue reading

Landmines on the Road to Product Market Fit

On Friday, I gave a 20-minute talk at a product design conference organized by Ty Ahmad-Taylor (CEO of FanFeedr) and Hard Candy Shell (the talk shared the same title as this post). I discussed mistakes and lessons from Aprizi’s journey. I don’t think it was videotaped, so I am going to take advantage of this… Continue reading