Interviews versus Experiments

Giff Constable lean

How do you choose when to do an experiment versus an interview? I received a really interesting question last week at the Lean Startup Conference. At the event, I ran two workshops—one on customer discovery (the topic of Talking to Humans) and one on experiments (the topic of Testing with Humans). The asker was trying to understand a shopper’s experience …

12 Tips for Running Effective Experiments

Giff Constable lean

This post originally appeared on Medium but I am now posting more regularly here. Before you rally a team, spend money, and move heaven and earth to bring a new product or new company into being, wouldn’t you want to de-risk your vision, timing and execution? Wouldn’t you want to make more informed decisions? There are two great places to start: …

Product-Market Fit is an Illusion

Giff Constable lean, startups

Lately, I’ve found myself questioning the concept of product-market fit. Not long after Marc Andreessen coined the term, entrepreneurs (and intrapreneurs) starting asking themselves, “do I have it yet?” and often rushing to answer “yes,” with all sorts of bad consequences. I did a tweetstorm/post about the mistakes that come with getting it wrong, but the topic is still bouncing …

Answering the product-market fit question wrong

Giff Constable lean

For a decade now, entrepreneurs have been asking themselves “do I have product/market fit?” They usually answer it wrong. Product-market fit does *not* merely mean growth. Growth can be forced for a time (even years) with clever hacks and heavy spend, but the piper comes calling with churn rates. It’s easy to *want* to believe that one has pm-fit, but …

Product Q&A: Additional questions

Giff Constable product management, startups

First Round Capital has a wonderful online network, basically a white-labelled quora, for people at their portfolio companies. I answer questions now and then. Here are some of the Q’s I have answered over the last year or two: What are best practices for including and leveraging the design team in your product development process? I boil it down to …

Product Q&A: Creating an inclusive culture for a remote team

Giff Constable product management

First Round Capital has a wonderful online network, basically a white-labelled quora, for people at their portfolio companies. While I was with their portfolio company Axial, I answered a number of questions. I’m sharing some of the Q’s I have answered over the last year or two: How does your company create an inclusive culture for those that work remote? …

Product Q&A: That first VP of Product hire

Giff Constable product management

First Round Capital has a wonderful online network, basically a white-labelled quora, for people at their portfolio companies. While I was with their portfolio company Axial, I answered a number of questions. I’m sharing some of the Q’s I have answered over the last year or two: What do you look for in your first VP of Product or Head …

Product Q&A: PM paths for non-technical folks

Giff Constable product management

First Round Capital has a wonderful online network, basically a white-labelled quora, for people at their portfolio companies. While I was with their portfolio company Axial, I answered a number of questions. I’m sharing some of the Q’s I have answered over the last year or two: What career paths are there in the product world for non-technical product managers? …

Product Q&A: Building strong relationships with engineers

Giff Constable product management

First Round Capital has a wonderful online network, basically a white-labelled quora, for people at their portfolio companies. While I was with their portfolio company Axial, I answered a number of questions. I’m sharing some of the Q’s I have answered over the last year or two: As a Product Manager or Leader, What tips can you share to build …

Product Q&A: managing external expectations of the product roadmap

Giff Constable product management

First Round Capital has a wonderful online network, basically a white-labelled quora, for people at their portfolio companies. While I was with their portfolio company Axial, I answered a number of questions. I’m sharing some of the Q’s I have answered over the last year or two: How do you best manage expectations/predictability when interfacing (roadmap, status updates, etc) with …