Proposing “Valuation Weighted Returns” as a Better Way to Prioritize Projects

Giff Constable leadership, management, product management

This post, I admit, is aimed pretty squarely at senior executives, but hopefully others can follow along as well. As an executive, how would you decide between projects that could: a) improve retention; b) increase growth; c) protect against a lawsuit or regulatory fine; d) get ahead of debilitating tech debt; e) improve customer love and brand strength; f) build …

What’s in my newsletter?

Giff Constable newsletter

It took me forever, but I’ve finally started sending out a weekly email with a roundup of my own posts as well as interesting things that caught my eye during the week. I have no intention of charging for it, substack-style. I’ll probably experiment with the format, including sharing more cases tied to Product Case Camp. Here’s what was in …

4 Questions from CTOs to a CPO

Giff Constable product management

I was asked to give a talk to a group of CTOs recently. Going into the interview, they asked four questions: What makes a good, modern PM? What are the ingredients for a strong product organization (prod-eng-design)? How can engineering help? How should a good, modern PM organization think about metrics in 2021? I tried to push past some of …

The Truth Curve and the Build Curve

Giff Constable lean, product management

In my two books on testing new business ideas, I have a diagram called the “truth curve”. I often get credit for a variation that my friends Jeff Gothelf and Jeff Patton created, but their diagram makes a different, equally valuable point. I’m going to take the liberty of calling their graph the “build curve”. Let’s look at them both. …

Case: The Struggling Team

Giff Constable management, product management

Preface: I’m going to experiment with sharing some cases here. They are always better live, but I inserted a couple of moments for you to think asynchronously. This scenario is based on a blend of real situations, but has been adjusted for learning purposes. Setup One of your teams is really struggling with pace and progress against their goals, which …

Winning Strategic Roles

Giff Constable product management

“Female PMs tend to be promoted to operational roles, not strategic ones. If I want to be strategic, how can I avoid that?” A bright, experienced PM asked that question last week, and I wanted to offer a few suggestions. Before I do, I want to remind executives (myself included) of our responsibility to be aware of, and take steps …

Designing Revenue Models

Giff Constable business models

Product leaders need to pay as much attention to the revenue model as the product and customer. Pricing and packaging have become too intertwined with both the product and customer behavior to be ignored and left to other functions in the business. And while all the elements of your business model (see Osterwalder’s canvas) are important for innovation, I’ve found …

Part II of “As a leader, what have you left unsaid?”

Giff Constable leadership, management

Last week, I wrote about the importance of communication as a leader. I gave some examples where I did a less-than-stellar job and left things unsaid. This week, I’ll give three examples where things went well. “This is going to suck” When I arrived at Meetup as CPO, the product management team had about a dozen people. The team had …