Lean Experiments 101 (given to IxD program at SVA)

Giff Constable lean, startups

In late January, Gary Chou and Christina Cacioppo asked me to come talk about lean startup ideas to their “Entrepreneurial Design” class in SVA’s Interaction Design masters program. Christina just wrote up some thoughts from the day and they put up the audio file. I have embedded the slides and audio file below: MVP/Experiments talk at SVA IxD program View …

We test to uncover clues, not facts

Giff Constable lean, startups

I’ve been hearing an excuse lately for avoiding experiments and “getting out of the building”: It boils down to this: “if the results don’t have clarity and repeatability then why test in the first place?” Or put another way, “if you can’t perfectly design the experiment and isolate a single variable, and if you can’t have absolute confidence in your …

Experiments (what are MVPs?)

Giff Constable lean

I recently gave a talk to LUXr New York about MVPs, or really about running experiments. Instead of using the term “MVP”, I find myself using the word experiment for a few different reasons: less jargon; a clearer connotation of lightweight, learning, and not necessarily tied to digital product, and a clearer signal that this is about bringing the scientific …