Posts tagged product design

We test to uncover clues, not facts

I’ve been hearing an excuse lately for avoiding experiments and “getting out of the building”: It boils down to this: “if the results don’t have clarity and repeatability then why test in the first place?” Or put another way, “if you can’t perfectly design the experiment and isolate a single variable, and if you can’t… Continue reading

Strategic UX vs Tactical UX

There are strategic UX leaders, and then there are tactical UX implementers. To be a strategic leader, one needs to broaden thinking beyond design and usability, and start thinking holistically about critical business goals and risks. As the broader UX profession moves from being artifact-based to results-based, this is going to be critical. However, I… Continue reading

Waiting for Perfection

My former colleague Jerry Paffendorf, who is off re-inventing Detroit, shared a great clip of Pixar’s Ed Catmull talking at Stanford, via Protoshare’s blog. At around the 6 min mark, Catmull is discussing Pixar’s constant “peer sharing” process: “In the process of making the film, we reviewed the material every day. Now this is counter-intuitive… Continue reading


What on earth does that title “TBPP” mean, you ask?  I received a nice surprise last week when Jeremy Horn, organizer of the 700-person strong “Product Group” meetup, said that I had been awarded “The Best Product Person of 2010” (after being nominated by Ty Ahmad-Taylor, so TY Ty). As much as I am proud… Continue reading

Post-mortem on a UI “input” screen

Today I am working on some UI/UX changes to our product, and thought I would quickly talk through a UI example (soon to die under my axe) from our beta. Some context: in the spirit of getting a beta up as quickly as possible, our first user experience (FUE) was pretty crude. After registration (also… Continue reading