Experiments (what are MVPs?)

Giff Constable lean

I recently gave a talk to LUXr New York about MVPs, or really about running experiments. Instead of using the term “MVP”, I find myself using the word experiment for a few different reasons: less jargon; a clearer connotation of lightweight, learning, and not necessarily tied to digital product, and a clearer signal that this is about bringing the scientific …

What if I’m not solving a problem?

Giff Constable games, social games, startups

A lot of customer development language revolves around ensuring that you are solving a real problem, and the right problem. But what if you aren’t solving a problem? Lean startup principles still apply to games and entertainment apps. You have the same things to validate: user experience and an understanding of your value, who your customers are (and when certain …

Free Your Mind

Giff Constable design, startups, UI/UX

A core concept in “lean startup” is that validated learning needs to be your initial measure of progress, not deliverables of other kinds. However, I suspect that many people struggle to internalize this and fully put it to work. Learning doesn’t feel like traditional measures of success. It’s not a line up and to the right; it’s not a successfully …

MVP is a State of Mind, not a Version Number

Giff Constable social games, startups

I am not the heaviest of Quora users, but last week I saw three game designers I like and respect (Daniel James, Chris Carella, and Adrian Crook) answer the question, “How can we apply the idea of “minimum viable product” to online games? … What and where is the “minimum” of MVP reached for games?” Definitely check out their answers, …

Customer Development Update (and why I’m sticking with 1-on-1 talks)

Giff Constable startups

Conversations with prospective customers is an unending process. Here is a quick update (first post) on some of those efforts with Aprizi: First, conversations have gotten a lot more concrete as we’ve honed our thoughts. We started out talking about people’s challenges and a wide array of features. The first wave of discussions helped us narrow down and prioritize what …