Tips for low-volume A/B testing

Giff Constable lean, startups

I tweeted about low-volume A/B testing the other day, and wanted to share a few thoughts.  I spent a few minutes talking to Hiten Shah (CEO of KISSMetrics) on the phone, who probably knows as much about A/B testing as anyone out there. He passed on three tips that I wanted to share here: 1. only do one variation at a time …

Landmines on the Road to Product Market Fit

Giff Constable Aprizi

On Friday, I gave a 20-minute talk at a product design conference organized by Ty Ahmad-Taylor (CEO of FanFeedr) and Hard Candy Shell (the talk shared the same title as this post). I discussed mistakes and lessons from Aprizi’s journey. I don’t think it was videotaped, so I am going to take advantage of this flight to California to write …

Freemium Business Model Template

Giff Constable metrics, startups

Update: you can still download the model if you want and see if there are any pieces you can use, but I am working on a new version that is a little more cash-oriented. Right now, it isn’t explicitly modeling out annual subscriptions but rather averaging a monthly revenue level, and I think that should be fixed. Mark Suster of …

PC Game Digital Distribution Growth Strong

Giff Constable games, metrics

While the sales of new games in retail have struggled recently, Gamasutra recently reported that the digital download services continue to see strong growth: Valve’s Steam service revealed a 97% increase in download sales, year-over-year IGN’s own direct download service, Direct2Drive, has also surged year on year, according to the company, posting gains of 56% compared to twelve months previously. …