Tips for low-volume A/B testing

Giff Constable lean, startups

I tweeted about low-volume A/B testing the other day, and wanted to share a few thoughts.  I spent a few minutes talking to Hiten Shah (CEO of KISSMetrics) on the phone, who probably knows as much about A/B testing as anyone out there. He passed on three tips that I wanted to share here: 1. only do one variation at a time …