Lean Wireframing

Giff Constable design, UI/UX

Will Evans, who does UX design at The Ladders with agile-UX champion Jeff Gothelf, recently wrote a tweet that caught my eye: The hi-fidelity vs. lo-fidelity wireframe debate is silly. You use the weapons you need based on the war you face. (link) A wireframe is meant to communicate and test. You want to do the least amount of work …

A Product-Person Continuum

Giff Constable startups, UI/UX

Since we ceased work on Aprizi in April, I have taken on some interesting UX-centric consulting projects and started to interview for “head of product” roles here in New York. I’m still on the hunt for the right fit. ¬†One silver lining to interviewing is you get asked interesting questions that can increase self-awareness. For example, the head of one …

Failing Lean (Lean Ignite NYC talk)

Giff Constable Aprizi, startups

How to talk about failure without killing the mood of a room? That was my dilemma leading up to last night’s amazing Lean Startup Ignite event (and I loved the Ignite format!). Lane Halley suggested that focusing on what I would do differently next time would keep it positive, and I hoped that my drawings could help lighten the subject …

Making Ad Agencies Lean

Giff Constable advertising, technology

I was intrigued by the article “Why Ad Agencies Should Act More Like Tech Startups” that was just on FastCompany. Now, before I go on, let me just state that I’ve never worked within an ad agency, but I’ve sold plenty of projects/services to them and their brand clients while with The Electric Sheep Company. I like the general premise …

$9.4M? And Aprizi’s First Pivot

Giff Constable Aprizi, startups, venture capital

When Liz and I first started Aprizi, it was very different in concept from where we eventually ended up. I had become fascinated with Mint and Gist, and people’s willingness to share rich data in exchange for the right value proposition. I started thinking about other places where valuable data existed, but was relatively hard to get to. This led …

The Enterprise and Lean Startup: outsourcing app development

Giff Constable design, technology, UI/UX

(aside: I’ve made a promise to myself to try to blog more often. It was tough to find the time over the winter, but I’m going to start with something I meant to write months ago) Big corporations aspire to innovate with web and mobile products, but their end results are too often bloated or uninspiring. The list of common …

MVP is a State of Mind, not a Version Number

Giff Constable social games, startups

I am not the heaviest of Quora users, but last week I saw three game designers I like and respect (Daniel James, Chris Carella, and Adrian Crook) answer the question, “How can we apply the idea of “minimum viable product” to online games? … What and where is the “minimum” of MVP reached for games?” Definitely check out their answers, …

Landmines on the Road to Product Market Fit

Giff Constable Aprizi

On Friday, I gave a 20-minute talk at a product design conference organized by Ty Ahmad-Taylor (CEO of FanFeedr) and Hard Candy Shell (the talk shared the same title as this post). I discussed mistakes and lessons from Aprizi’s journey. I don’t think it was videotaped, so I am going to take advantage of this flight to California to write …