A lot of customer development language revolves around ensuring that you are solving a real problem, and the right problem. But what if you aren’t solving a problem? Lean startup principles still apply to games and entertainment apps. You have the same things to validate: user experience and an understanding of your value, who your customers are (and when certain …
Entertainment or Utility? (more on gamification)
Several years back, over beers one evening at GDC (Game Developers Conference), I debated design principles with Bernie Yee, my colleague at Electric Sheep who had previously worked at Sony (Everquest) and at Harmonix (Rock Band). He argued that any product had to choose between being an entertainment property or a utility. There are a lot of people challenging that …
Turntable.fm – can they solve synchronous?
When I first discovered Turntable.fm last month, I didn’t get a damn bit of work done for 3 hours. After that evening I banned myself from DJing. I’ve since gone back in to the Dubstep room as a fun, serendipitous “radio”, but concluded that 8tracks is a simpler solution for that use case. That said, quite a few people are …
MVP is a State of Mind, not a Version Number
I am not the heaviest of Quora users, but last week I saw three game designers I like and respect (Daniel James, Chris Carella, and Adrian Crook) answer the question, “How can we apply the idea of “minimum viable product” to online games? … What and where is the “minimum” of MVP reached for games?” Definitely check out their answers, …
Are Game Dynamics Jumping the Shark?
AdAge today asks “What’s saving the current crop of virtual games from becoming the next Second Life?”, with their answer being game dynamics. I am a huge believer in the power of creatively designed incentives and game-like compulsion loops, but I suspect enthusiasm for badges, levels and points have hit “fad” and “over-reliance” territory. Foursquare, for example, used gaming very …
What is your customer acquisition strategy? (startup marketing tactics)
“What is your growth strategy?” It is a classic question from VCs to early-stage consumer Internet companies, and one often difficult to answer at such an early point in a company’s life cycle because you have not yet seen which specific tactics work best. There is usually no silver bullet answer, just a lot of hard work ahead. This post, …
NYTimes on virtual goods: exercise in idiocy?
Virtual goods have been used extensively in Asia for years, but are now coming into their own as a business model in the U.S. With that growth comes media attention — including articles like today’s piece in the New York Times, “Virtual Goods Start Bringing Real Paydays“. The entire thing isn’t awful, but I have to take the journalists to …
Why do people buy virtual goods? (on motivations and compulsions)
Virtual goods have finally been legitimized as a revenue model, rather than a niche (even weird) activity ignored in favor of advertising. Now the concept is spreading beyond its game / virtual world roots, and we’re seeing large numbers of companies trying to figure out a “virtual goods” strategy. While I believe very strongly in virtual goods as an effective …
Casual games companies and the transition to Facebook
My last post commented on GamesBeat’s articles from Casual Connect, which touched on the challenges old casual game leaders are having with the new world of social games / social networks. Inside Social Games just posted about PopCap bringing Zuma to Facebook (as well as letting players use Facebook Connect on their own site). A quick look and you can …
Social Gaming Expands as Casual Gaming Gets Nervous
Casual Connect just took place in Seattle and Dean Takahashi over at GamesBeat has done a great job capturing some of the trends in this part of the games world: Part 1 and Part 2. Some of the most interesting quotes: Social games might hit a half billion in revenues this year. In 2007, before a price war began, casual …
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