We test to uncover clues, not facts

Giff Constable lean, startups

I’ve been hearing an excuse lately for avoiding experiments and “getting out of the building”: It boils down to this: “if the results don’t have clarity and repeatability then why test in the first place?” Or put another way, “if you can’t perfectly design the experiment and isolate a single variable, and if you can’t have absolute confidence in your …

Experiments (what are MVPs?)

Giff Constable lean

I recently gave a talk to LUXr New York about MVPs, or really about running experiments. Instead of using the term “MVP”, I find myself using the word experiment for a few different reasons: less jargon; a clearer connotation of lightweight, learning, and not necessarily tied to digital product, and a clearer signal that this is about bringing the scientific …

Business Assumptions Exercise

Giff Constable lean, startups

I recently updated my “startup assumptions” deck to the below version (link), and took the team involved with my current project through the exercise. It was a great way to get hypotheses on the table and see if people are on the same page. The next phase is prioritizing the assumptions and starting to run experiments to de-risk the important …

Strategic UX vs Tactical UX

Giff Constable design, lean, startups, UI/UX

There are strategic UX leaders, and then there are tactical UX implementers. To be a strategic leader, one needs to broaden thinking beyond design and usability, and start thinking holistically about critical business goals and risks. As the broader UX profession moves from being artifact-based to results-based, this is going to be critical. However, I see the online UX community …

What’s the difference between agile and lean UX?

Giff Constable lean

On Quora, Jared Spool asked the question “What’s the difference between Agile Development & Lean UX?” There are a number of interesting responses. Here is mine: Agile dev and UX already focuses on rapid cycle times, constant collaboration, staying user-focused and continuous delivery of valuable software. Unfortunately too often, the definition of valuable gets muddied (or worse, is abdicated altogether …