U.S. Online Gaming Grows 22%

Giff Constable games, metrics

Conventional wisdom is that in down economies, entertainment is counter-cyclical.  In the console space, the sales of new games has come under pressure in the poor economy, but the sales of used games is way up as well as subscriptions to mail-based video game rental programs (see Nielsen report). Now Comscore has tallied up US visitors to online gaming sites …

Socnet Advertising, where art thou?

Giff Constable social media, virtual goods

A few months ago, I listened to a panel organized by Battery Ventures called “Monetizing Social Media”.  Perhaps not surprisingly for a New York-based event, the panel spent 99% of the time talking about advertising.  Still, I was surprised to see both the Facebook and MySpace representatives brush off microtransaction business models as niche and not worth discussing. The total …

Music Marketing; Amanda Palmer w Twitter

Giff Constable music

Modern Music Marketing “The most important thing that an artist can do is to tour, absolutely.  Touring provides the spark that all the other marketing segments need to work off of.” An interesting quote from Mike King, of the Berklee College of Music, in a video interview on modern music marketing. (via Hypebot) Amanda Palmer & Twitter There have also …

To Widget TV or Not to Widget TV

Giff Constable media

Chris Albrecht over at NewTeeVee, a blog I enjoy following, has a recent post up called “5 Apps I’d Like to See on My TV“.  Apparently a research group did a study where 76% of respondents were in favor of widgets.  You can color me a serious skeptic. First of all, once you look past the early adopters, TV watching …

Virtual world and social game ARPUs

Giff Constable metrics, social games, virtual worlds

Justin Smith had an interesting slide deck at the Social Games Summit where he shared his estimates for monthly ARPUs (average revenue per user): “good Facebook” – $0.30 – $0.40 “good MySpace” – $0.60 – $0.70 Some games can do much better. The Facebook game Battlestations shared some data in late 2008 where they appeared to have around a $1.00 …

SMH: How the net saved live music

Giff Constable music

The Sydney Morning Herald has an interesting story on the strength (and growth) of live music and merchandise sales. “A lot of acts are putting out records to promote their tours,” says Michael Gudinski, the managing director of the Frontier Touring Company. “In the old days you used to tour to promote your record.” Article here

A new blog home

Giff Constable Uncategorized

At the start of Electric Sheep, I used to blog prolifically.  That stopped for a while, but I have the bug again — I just enjoy writing too much, and using blogging as a vehicle for thinking through ideas.  I’ve set this up as a new home for my thoughts, which will be a mix of long and short form …