For our last Lean Ignite here in New York, I decided to have a little fun and rant about all the excuses I hear from teams as to why they are *not* doing customer development. Below is the 5-minute video for those who are interested (link). And yes, now I finally understand why people tell me I sound like Jerry …
The hardest thing about user testing and 5 tips to help
There are two established New York tech companies who do a great job of getting close and staying close to their customers: Meetup and The Ladders. Andres Glusman (VP of Strategy, Meetup) and Jeff Gothelf (Dir of UX, The Ladders) established regular, lightweight usability sessions at their respective companies (that’s them above giving Lean Ignite talks — see bottom for …
Quantitative vs Qualitative
I got into a really interesting discussion yesterday where I found myself defending lightweight usability testing. My core point: Analytics are great for What’s. For example, “A is better than B”, or “this is a problem area” What analytics do less well is help you understand Why’s. If you don’t understand the root cause, you can end up spinning your wheels …
Prototyping for the iPhone with Briefs
I’ve been playing around with the open source prototyping tool Briefs, and while it took a little hair-pulling to get through the quirks, it really is a great tool. Briefs lets you script up an interactive mock-application, and then test it out on iOS devices. The best part is you can create a prototype with your own images, rather than …