I’m a talker online. In the old days, it was via manually-updated websites and forums. These days, I’ve got multiple long-form blogs, and dabble with all the short-form tools. I like to talk about many different topics, but that’s where I get frustrated. With Twitter, I end up restricting my content because most of my followers are there to hear …
Enthusiasts vs Normals
First Chris Dixon tweeted, “Does anyone really want to have a “conversation with brands”? I I want my relationship to Starbucks limited to buying coffee.” Roger Ehrenberg then responded with a great post on authenticity in brand conversations. I would argue that they are both right, they are just talking about two different people. Just as Dixon once wrote about …
Facebook, Crappy Business, & A Wee Li’l Thing
Bo Peabody wrote a thought-provoking article for Business Insider called “Facebook And Twitter Will Always Be Crappy Businesses“. I had to respond to a few things: It is still too early to tell what brand managers are going to do, particularly on Facebook. You’re talking about a group of businesses (brands and agencies) with highly engrained habits and beliefs after …
Tale of Two Twitters: Information vs Social
I was reading Dave Hornik’s latest post over at VentureBlog and stopped at this sentence: “To P&G, Twitter is a great broadcast medium — it is best for one to many communications that are short bursts of timely information.” I’ve heard others call Twitter an “information network, not a social network” and gather that Twitter itself likes the former term. …
Facebook App versus FB Connect?
One of my projects posed the question: should we create a native Facebook application (example: Playfish’s Country Story) or a separate website using Facebook Connect (example: Thread.com). FB Connect, after all, still gives you access to the social graph, feeds, etc. Here are some of my preliminary thoughts after conversations with other folks, and I would welcome your input. A …
Monetizing Social Media Survey
eMarketer has an article today highlighting the importance of non-advertising revenue streams for social media sites. The above chart was from a Feb 2009 survey of “social media leaders”. (note: they don’t share more detail about sample size or definition of “social media leader”)
Socnet Advertising, where art thou?
A few months ago, I listened to a panel organized by Battery Ventures called “Monetizing Social Media”. Perhaps not surprisingly for a New York-based event, the panel spent 99% of the time talking about advertising. Still, I was surprised to see both the Facebook and MySpace representatives brush off microtransaction business models as niche and not worth discussing. The total …
MJ spikes Nielsen’s buzz chart
Nielsen’s Buzz tracking research just posted this chart, and went on to write: Nearly 15% of all online discussions about Jackson referenced either a broadcast or social network. CNN which teamed up with Facebook on streaming coverage was named in 5% of all online conversations. Also on the TV network side, BET came in 2nd with 1.9%, ABC with 1.7%, …