Tips for low-volume A/B testing

Giff Constablelean, startups

I tweeted about low-volume A/B testing the other day, and wanted to share a few thoughts.  I spent a few minutes talking to Hiten Shah (CEO of KISSMetrics) on the phone, who probably knows as much about A/B testing as anyone out there. He passed on three tips that I wanted to share here: 1. only do one variation at a time …

Landmines on the Road to Product Market Fit

Giff ConstableAprizi

On Friday, I gave a 20-minute talk at a product design conference organized by Ty Ahmad-Taylor (CEO of FanFeedr) and Hard Candy Shell (the talk shared the same title as this post). I discussed mistakes and lessons from Aprizi’s journey. I don’t think it was videotaped, so I am going to take advantage of this flight to California to write …

Freemium Business Model Template

Giff Constablemetrics, startups

Mark Suster of GRP just wrote a post on the importance of financial models, and in an effort to be helpful to new entrepreneurs finding their way around Excel, I thought I would post a business model Excel template for anyone to download and customize (bottom of post).  I completely agree with Suster.  The one time I told myself “I …

PC Game Digital Distribution Growth Strong

Giff Constablegames, metrics

While the sales of new games in retail have struggled recently, Gamasutra recently reported that the digital download services continue to see strong growth: Valve’s Steam service revealed a 97% increase in download sales, year-over-year IGN’s own direct download service, Direct2Drive, has also surged year on year, according to the company, posting gains of 56% compared to twelve months previously. …