Introducing Aprizi

Giff Constable Aprizi

We finally have an alpha. Even if it is held together by string and scotch tape, it’s really exciting for us. Up to now, we’ve been focused on learning consumer behavior, testing hypotheses, and focusing our ideas. Now we are out to get confirmation (or lack thereof) based on actual usage of a minimal viable product. So what are we …

Mo’ Better Feedback

Giff Constable social media

I write this blog for many reasons.  Sometimes I want to work through a topic, sometimes I want to give back to the startup community, and sometimes I just need to be vocal in reaction to something I have read. There are a lot of internal motivations, but I am also interested in knowing what you like and dislike about …

Keeping It Simple: Unit Economics

Giff Constable metrics, startups

Back in November, I wrote about financial modeling and wanted to pick up the topic again. I think this is very important for lean startups.  A financial model focuses your brain on key goals and assumptions. It’s great to obsess over product-market fit, but you also need to take the time to make sure your economics are reasonable as well. …

Facebook, Crappy Business, & A Wee Li’l Thing

Giff Constable social media, virtual goods

Bo Peabody wrote a thought-provoking article for Business Insider called “Facebook And Twitter Will Always Be Crappy Businesses“.  I had to respond to a few things: It is still too early to tell what brand managers are going to do, particularly on Facebook.  You’re talking about a group of businesses (brands and agencies) with highly engrained habits and beliefs after …

You’ve got to really want it

Giff Constable Uncategorized

For as much as we like innovation, most people aren’t cut out to start a tech company or even join one in a super-early stage.  That’s my point of disagreement with Chris Dixon on his latest post, “Every time an engineer joins Google, a startup dies“. Smart entrepreneurs try to mitigate risk every way they can, but let’s not sugarcoat …

Thoughts on TechCrunch & Silicon Valley’s Gender Problem

Giff Constable technology

In the leadup to Vivek Wadhwa’s TechCrunch article today on Silicon Valley’s gender problem, I saw him twittering with my friend and former colleague Susan Wu (now CEO of Ohai) about the topic. Susan wrote: “There’s implict & explicit gender discrimination. It’s the implicit, subconscious, unstudied stuff that is the most difficult to overcome.”  and “it’s the unconscious, unexamined biases …

Targeting Matters!

Giff Constable marketing, startups

The other day, Cindy Alvarez (product manager at KISSmetrics and author of a great blog), wrote a post called “Anybody, As Long As It’s Not You” , saying: “Who should give you feedback on your early-stage product mockups/demo? Anybody, as long as it’s not you. OK, sure, there’s probably an “ideal” audience to show your product to.  But it probably …

Can business schools teach entrepreneurship?

Giff Constable startups

I can’t help but weigh in on the “MBA – startup” meme going around.  First, context on my background: I chose not get an MBA. Before my current startup, I worked for 4 VC-backed companies (founded by others) in various sales/marketing/bizdev roles, and bootstrapped and sold 1 company of my own.  I did feel a need to learn finance, but …