Focus. There is no but.

Giff Constable management, startups

Jordan Cooper, a bright NYC entrepreneur and investor, just wrote a post called “If you’re building for $1B, is “Focus” a Farce?” He writes: “I find myself wondering if changes in the product development lifecycle are not giving birth to a new type of non-bootstrapped operation/execution that is more forgiving of experimentation at the expense of focus (think extension of …

Targeting Matters!

Giff Constable marketing, startups

The other day, Cindy Alvarez (product manager at KISSmetrics and author of a great blog), wrote a post called “Anybody, As Long As It’s Not You” , saying: “Who should give you feedback on your early-stage product mockups/demo? Anybody, as long as it’s not you. OK, sure, there’s probably an “ideal” audience to show your product to.  But it probably …

Don’t let another startup throw you off your game

Giff Constable startups

In the spirit of transparency, I thought I’d share an anecdote about competition and those little gravitational forces you have to resist as an entrepreneur. About a month after we started Aprizi, a “sorta / kinda” competitive company announced on TechCrunch and has since received a lot of attention among the techie set. It was hard not to be distracted. …