On Friday, I gave a 20-minute talk at a product design conference organized by Ty Ahmad-Taylor (CEO of FanFeedr) and Hard Candy Shell (the talk shared the same title as this post). I discussed mistakes and lessons from Aprizi’s journey. I don’t think it was videotaped, so I am going to take advantage of this flight to California to write …
Think goals, not functions
I just piggybacked on a twitter conversation between Sean Ellis and April Dunford talking about product management versus product marketing (see April’s post). Sean tweeted this comment which I just wanted to highlight: “Functions” is part of the problem in early stage. IMO goals better: PM fit, then conv eff, then growth… [Ed note: PM fit = product-market fit; conv …
Thoughts on Product-Market Fit
Here are a few thoughts on product-market fit that came up when I was chatting this evening with Brant Cooper of Market by Numbers. Revenue & Testing To me, “lean startup” and “product-market fit” boil down to rigorously and continuously testing your assumptions as early as possible, and holding off heavy investments in scalability and growth until you feel confident …