Irrationality as a teacher has limits

Giff Constable startups

I’ve seen references to Steve Blank’s startup guide (for lack of a better description) “4 Steps to the Epiphany” and recently picked it up.  There is a lot of good stuff in the book, and I can see what the accolades have been about.  Like all business books, you have to decide for yourself which concepts you love and want …