Book Review: Forever Employable

Giff Constable book review

I had a talented friend once say, “This is the last time I want to apply for a job. Instead, I want the jobs to find me.” That’s a great concept in theory, but tough to pull off. The only way to do it is to build a personal brand. I had ringside seat watching Jeff Gothelf build a personal …

21 Books Every Product Manager Should Know

Giff Constable book review, product management

Done right, product management is a highly multi-disciplinary role that requires a broad range of knowledge to master. The best books broaden our thinking and remind us of lessons we should have remembered. I try out (and reject) a lot of business books, but these are ones that passed my bar both at first read and over time. I have …

Announcing Talking to Humans (new book!)

Giff Constable book review, lean

At the beginning of the year, Frank Rimalovski, who runs New York University’s Entrepreneurial Institute, came to me with a challenge.  While they used my old blog posts on customer development tips and anti-patterns, and they had some videos from Steve Blank’s Lean Launchpad program, but students were still struggling with how to test their ideas through qualitative research.  The …