Preface: I’m going to experiment with sharing some cases here. They are always better live, but I inserted a couple of moments for you to think asynchronously. This scenario is based on a blend of real situations, but has been adjusted for learning purposes. Setup One of your teams is really struggling with pace and progress against their goals, which …
Winning Strategic Roles
“Female PMs tend to be promoted to operational roles, not strategic ones. If I want to be strategic, how can I avoid that?” A bright, experienced PM asked that question last week, and I wanted to offer a few suggestions. Before I do, I want to remind executives (myself included) of our responsibility to be aware of, and take steps …
A Personal Update and a New Project: Product Case Camp
A year ago, I had to step away from my CPO duties at Meetup for family reasons. The decision was the right one for my family, but it remains uncertain when I can return to a full-time role. I’ve been spending my available “work time” time teaching and writing. A little while back, Product Faculty asked me to design and …
Solving the PM Talent Crunch — Part II
A year and a half ago, I gave a talk to the New York Product Conference about the Associate Product Manager (APM) program I started to put in place at Meetup when we were 200+ employees. This week, I caught up on Clubhouse with Tommi Forsstrom, who runs product at Teachable, about the APM program he has put in place …
Oh, all the things PMs must do!
Every once in a while, I see a wave of tweets discussing the sheer number of jobs a product manager is asked to do. The inevitable question arises, “is this an impossible job / how can we expect this of a single person?” Note that I’m not trying to throw shade on John, who I love, but I have noticed …
PM Tactic: Running a Remote Pre-Mortem Meeting
Whenever a team is heading into a high-stakes project of any kind, I recommend they run a 1-hour pre-mortem. This brainstorming exercise stretches the team to identify possible failure points. Once you’ve spotted items, you can then decide which ones deserve mitigating strategies. It creates a safe space to talk about concerns without fear of appearing overly negative or critical …
Q&A: How do you set metrics for a new initiative?
A young product leader I’m mentoring asked me a common question: “How do you set metrics for a new initiative when you don’t have a baseline, nor any idea what good looks like?” First off, it’s ok to begin with guesses. You just want to make sure that everyone knows that it’s a guess. Product managers can fall prey to …
Chasing Simplicity
In product, we swim in complexity, which is why it’s essential to seek simplicity wherever we can. If we accept or even indulge in complexity, I’m convinced it will show up in your product in unintended ways (not unlike Conway’s Law). Here are some questions you can ask yourself to chase simplicity: Your strategy: have you boiled your company (and/or …
Interviewing Designers and PMs: The Design Challenge
It’s really hard to interview product designers and product managers. The most effective step I added to my cycles several years ago is a design challenge. The challenges themselves are a 2-hour take-home challenge, and then a 1-hour presentation with cross-functional members of the team. Because of the time commitment, it is best saved for late in the interview cycle. …
Dual Thinking and the Limitations of Hypotheses
Alex Danco publishes an excellent newsletter Two Truths and a Take and today’s thought provoking essay is all about the limitations of having hypotheses: they can close our minds off to creativity and discovery. Danco writes, “when we analyze the results of an experiment, our mental focus on a specific hypothesis can prevent us from exploring other aspects of the …