How Not to Design a Mobile App

August 18, 2014

Noah Lichtenstein of Cowboy Ventures recently posted an article to TechCrunch, “What Studying Students Teaches Us About Great Apps“. In their survey of 1,000 high school and college students, they asked about existing mobile usage, and then they asked the question, “if you had a magic wand to create an app that you would use […]

Read the full article →

Be Suspicious of Metrics

June 25, 2014

People love metrics. I love metrics. I love getting arguments out of opinion and into data. However, I’m also deeply suspicious of metrics, especially since I focus on new products and thus live in a world of constant change and evolution. Some points of discussion: New Employees I have new employees join and ask “what […]

Read the full article →

Does Occulus Mean That VR Is Finally Here?

March 29, 2014

Occulus Rift and better immersion rigs have allowed the promise of virtual worlds to rear its head again. Raph wrote a great post the other night, and I feel compelled to weigh in as well. Once upon a time, I was a near-expert in the space, obsessing about it from 2004 to 2008. I was […]

Read the full article →

Lean startup is like a sine wave

March 27, 2014

There are a lot of people trying to do “lean startup” or “lean UX” and fretting about whether they are doing pure lean (there are even more who talk about lean but don’t actually do anything close, but that’s a different story). There is no such thing as pure lean. The right balance takes into […]

Read the full article →

What Pixar Got Right

March 27, 2014

Pixar is an inspiring place. In addition to prioritizing storytelling, they got a lot right when it came to process and human interactions.  Fast Company has a nice piece interviewing Pixar alumni, and I pulled out my favorite bits: “There’s still a back and forth between creative and the audience, and you can’t be like […]

Read the full article →

What Lurks Beneath the Surface

March 23, 2014

I’ll believe it with my own two eyes Humans have a tendency to focus on what they can see to the exclusive of other things. Many years ago, my wife and I lived in a shoebox in Manhattan. We couldn’t afford to buy a place in the city, but ironically we could afford to rent […]

Read the full article →

You Are Spending 3x-5x More Than You Should

March 12, 2014

In carpentry, the rule is “measure twice, cut once” because once you cut, you can’t go back. If you get it wrong, you end up wasting a lot time, money, and materials. Somehow, that concept has not made it into the vast majority of software projects. Even though “lean startup” has become a popularized term, […]

Read the full article →

What Is A Product?

February 23, 2014

The title is a question we have been kicking around at Neo for the last few weeks. I often refer to us as a product agency, as opposed to digital agencies that do marketing websites and campaign work. But what is a product? Here’s an initial stab. A product is a repeatable capability that delivers […]

Read the full article →

Creating, Improving… Managing?

February 15, 2014

I bet most of you have listened to Ira Glass on being creative. If not, ignore this post and go watch that video. His comments resonate with me deeply. Frustration with not being able to always produce work to the level of your taste. Demanding more. Overcoming that frustration through perseverance and relentless creating, making, […]

Read the full article →

The Misogyny Has Got to Stop

February 3, 2014

This weekend I was startled by a tweet from Margaret Wallace, a game industry executive whom I respect in New York. Welcome to my world: She Was Harassed By A Games Reporter. Now She's Speaking Out. http://t.co/hVx638XBQc #onereasonwhy — Margaret Wallace ♕ (@MargaretWallace) February 1, 2014 Margaret is referring to a series of unacceptable, appalling […]

Read the full article →