Tips for low-volume A/B testing

Giff Constablelean, startups

I tweeted about low-volume A/B testing the other day, and wanted to share a few thoughts.  I spent a few minutes talking to Hiten Shah (CEO of KISSMetrics) on the phone, who probably knows as much about A/B testing as anyone out there. He passed on three tips that I wanted to share here: 1. only do one variation at a time …

Startups: it’s not all coding and design

Giff Constablestartups

I’m starting a band. I can’t really play any instrument or sing, so I’m looking for a few musical co-founders. — Tweet by @Greenberg A ton of people retweeted the above note. It’s a great zinger aimed at folks who can’t build digital products trying to start digital products companies. After the initial chuckle, I couldn’t help but examine it …

Best birthday present ever

Giff ConstableUncategorized

This year I turned 40. To celebrate I disappeared into the Catskills for a private hackathon with a few close friends. Playing in the mud, making stuff — it was the best birthday present I could have asked for. Aging is a funny thing. Some people get stuck in a rut. I feel like my learning and creativity is only increasing. …

Highlights from Andreessen’s Stanford CS183 talk

Giff Constableinnovation, startups

I would imagine that by now most of you have discovered Blake Masters’ notes from his Stanford class with Peter Thiel. In class 10, Marc Andreessen was the guest speaker and there were a number of gems in Blake’s write-up that I particularly wanted to highlight and in a few cases comment upon. Mark Andreessen: It’s hard; entrepreneurs are congenitally …

Not being live means flying blind

Giff Constablelean

From Roger Ehrenberg at IA Ventures, an influential early stage VC in New York: “We are passionate about focus, especially at the earliest stages where distractions often mean not shipping software, and not shipping means not being close to customers and getting feedback, which essentially means flying blind. Once a start-up begins living in its head and not in the …