Is there a quality chasm in fashion startups?

Giff Constable technology

There are a number of startups in the broader “fashion” category getting funded with versions of a subscription model. ¬†At first glance, these things seem pretty cool — pay an affordable, regular amount and you get sent something nice each month, ideally somewhat personalized to your tastes. Send it back if you hate it! A consistent trend is also to …

Virtual goods aren’t so weird after all

Giff Constable Aprizi, virtual goods

I have been studying the “entertainment” of shopping for five years now. At Electric Sheep, we focused on the virtual side, studying places like Second Life, Stardoll, and Polyvore, and advising large brands and ad agencies on the topic. We embedded ourselves within the vibrant Second Life design and fashion community. We designed and built many virtual entertainment experiences. For …