Aprizi is about to enter that crucial phase of open beta, so I wanted to pause and write down the latest installment in our customer development journey (part 1 and 2). For anyone new to the blog, Aprizi is building a personalization engine for online shopping — a Pandora for e-commerce, if you will. My thesis is that the intersection …
Advertising & eCommerce: Respecting the Consumer
A few entrepreneurs have written lately about the blurring of ecommerce and advertising (albeit advertising that is about driving a sale rather than building brand affinity). I agree; Aprizi’s attempt to build a “Pandora for online shopping” shares some traits with ad targeting efforts because in the end we’re all trying to improve relevance. I want to highlight a key …
Introducing Aprizi
We finally have an alpha. Even if it is held together by string and scotch tape, it’s really exciting for us. Up to now, we’ve been focused on learning consumer behavior, testing hypotheses, and focusing our ideas. Now we are out to get confirmation (or lack thereof) based on actual usage of a minimal viable product. So what are we …
Validating your startup idea and initial customer development
A reader named Eric asked a question about customer validation / development on my “Bull doesn’t build” post, and I thought I would answer with a post. Eric’s question was: “You talk about your ‘focus right now is on building a solid foundation of product-market fit.’ At what point do you spend more time focusing on product-market fit then on …
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