Meetup’s Qualitative Research with “Jobs To Be Done”

Giff Constable innovation, UI/UX

Last thursday, I popped over to Meetup’s HQ to talk to Anna Howell and Brenna Lynch, two researchers on their team. They have been using the “Jobs To Be Done” framework, from Clayton Christensen, to organize their qualitative research. Currently, they are studying two critical moments in their customers’ lives: “first joining meetup.com” and “creating a new group”. Behind their …