I was intrigued by the article “Why Ad Agencies Should Act More Like Tech Startups” that was just on FastCompany. Now, before I go on, let me just state that I’ve never worked within an ad agency, but I’ve sold plenty of projects/services to them and their brand clients while with The Electric Sheep Company. I like the general premise …
Advertising & eCommerce: Respecting the Consumer
A few entrepreneurs have written lately about the blurring of ecommerce and advertising (albeit advertising that is about driving a sale rather than building brand affinity). I agree; Aprizi’s attempt to build a “Pandora for online shopping” shares some traits with ad targeting efforts because in the end we’re all trying to improve relevance. I want to highlight a key …