A lean case study with Time Inc’s Cooking Light

Giff Constable- Testing New Products Ideas at Time – NCCSF Neo Day Session 2 from NeoInnovate on Vimeo.

We spent a fascinating 8 weeks with the team at Cooking Light magazine, part of Time Inc’s Lifestyle Group, helping them put “lean startup in the enterprise” methods into action. Our goal was to ideate and then test a new product idea that could contribute a meaningful new revenue stream. A few weeks ago, I gave a short case study talk on the project at the New Context conference in San Francisco. I hope you find the video interesting — comments welcome.

NOTE: I HAD TO PUT A PASSWORD ON THIS VIDEO FOR THE MOMENT BUT HOPE TO RE-OPEN

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