Wufoo’s customer support insight

Giff Constable startups, UI/UX

From one of LukeW’s Warm Gun summaries. It was too long to tweet but I wanted to record it as an interesting insight:

“Wufoo asked peo­ple about their emo­tion­al state when fill­ing in a cus­tomer sup­port request. This result­ed in less emo­tion­al lan­guage and clear­er descrip­tions of issues in cus­tomer sup­port tick­ets.”

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