from The Innovator’s Solution

Giff Constable innovation, lean

I’ve been spending much of the last several months working with a Fortune 100 company, helping them design and create an internal innovation / incubator practice. ┬áTo that end, I’ve been going back and re-reading some of the better books on the topic. ┬áHere is a quote that will resonate with those who believe in agile/lean techniques:

“In searching for an initial product foothold in new-market disruption, observation and questioning to determine what customers are trying to do, coupled with strategies of rapid development and fast feedback, can greatly improve the probability that a company’s products will converge quickly upon a job that people are trying to get done.”

from The Innovator’s Solution, Clayton Christensen 2003