Failure is not a catch phrase
Failure is measurable – you set a goal, and you fail to reach it
Failure is a great teacher, if you are a good student
Little failures mean you are innovating
Big messy failures mean you are innovating poorly
Failure does not equate giving up
Failure does not equate rejecting your vision, although it can
Failure’s causes might not always be perfectly understood, but should always be carefully analyzed
Failure is not painless
Failure is not understood or respected by people who don’t care about innovation
Failure should lead to lessons and new action, not regrets and passivity
Failure always has a silver lining
Failure should be focused, fast, cheap, purposeful, actionable and above all, educational