Follow-up to Evernote analysis

Just a quick follow up: the other week I quickly threw together a model trying to extrapolate Evernote’s cohort churn and premium conversion based on some data shared in NYTimes and TechCrunch articles.  I think the growth/churn estimates were decent, but I found a sneaky bug in the premium conversion method and in re-reviewing the NYTimes article there are some data points mentioned that seemed inconsistent.  Without more data, I do not trust the premium conversion speculation anymore, so have removed the post and model.

  • Carlos T

    I would love for you to extrapolate for I would like to hear more of your thoughts and why you came to the conclusion. rnrnEvernote: rnTotal Users: 1.4mrnUser growth From: April 2008 to Sept. 2009 (15 months)rnSign up rate: 8%rnRetention: 25%rnConversion Rate: 0.5% the 1st month; 4% after 12 monthsrnAverage Growth per day: 2,600rnFunding: $15.5mrnEmployees: 35rnrnrn

  • Carlos T

    I would love for you to extrapolate for I would like to hear more of your thoughts and why you came to the conclusion.

    Evernote:
    Total Users: 1.4m
    User growth From: April 2008 to Sept. 2009 (15 months)
    Sign up rate: 8%
    Retention: 25%
    Conversion Rate: 0.5% the 1st month; 4% after 12 months
    Average Growth per day: 2,600
    Funding: $15.5m
    Employees: 35

  • Carlos T

    I would love for you to extrapolate for I would like to hear more of your thoughts and why you came to the conclusion.

    Evernote:
    Total Users: 1.4m
    User growth From: April 2008 to Sept. 2009 (15 months)
    Sign up rate: 8%
    Retention: 25%
    Conversion Rate: 0.5% the 1st month; 4% after 12 months
    Average Growth per day: 2,600
    Funding: $15.5m
    Employees: 35