Update: check out my book on customer development Talking to Humans   Note: also see my 11 Customer Development Anti-Patterns post.  Each time I give a talk introducing people to qualitative “customer development” conversations, I try to revisit my points.  A few months ago, I gave this talk to an entrepreneurship class at Columbia Business School, and once again the … Continue reading 12 Tips for Early Customer Development Interviews (Revision 3)