Three Little Words for Better Team Communication

Giff Constable Jotto, product management, startups

For the last several years, I’ve been very focused on how to get the most out of product and entrepreneurial teams. Three little words keep on coming back to me. They bite you when you forget them, and pay dividends when you pay them respect. Write it down. Doesn’t seem like much does it? Jeff Patton’s timeless cartoon explains why: …

Waiting for Perfection

Giff Constable product management, startups

When you spend enough time in pre-product-market-fit startups, you pick up certain rules. Some don’t stand up to new context or wisdom, but here are two related rules that have survived intact for me: 90% right is good enough Solve the problems coming up, but not the problems down the road You can usually get to 80–90% confidence (or 80–90% …

A Product Manager Checklist

Giff Constable design, product management, startups

We’re always thinking about “minimum viable process” — i.e. what’s the least process that gets the job done. The answer to that changes as your team size scales, but I think it’s always worthwhile to fight a running battle for no more prescriptive process than you need. This impacts everything from how you treat agile, how you approach research, how you interleave …

How to interview a product manager

Giff Constable product management, startups

This is part 3 of a talk given to the CTO School in New York, covering how to interview for a product manager (Parts 1 and 2). While I continually iterate my approach in the hunt to spot talent and minimize disappointments, this is my latest structure. I think of interviewing product managers as having 3 parts: 1. deciding what …

Early Stage Lean: Running Weekly Decision Meetings

Giff Constable lean, product management, startups

At Neo (recently acquired by Pivotal), we tried to put lean startup ideas into practice. Several years ago, Time Inc was our first client where we got to dream up and rigorously test new ideas over a period of several weeks. During that initial project, I realized that we needed a weekly ritual that helped us keep our feet to the …

A fair vesting system for a bootstrapped side project

Giff Constable startups

A friend and I are bootstrapping a side software project (called Jotto), and we wanted a way to equitably share ownership of the project. We knew that we were not always going to be investing the same amounts of time and effort, and wanted to take that into account to prevent any negative feelings. The standard startup vesting approach does …

Custdev: Starting with First Principles

Giff Constable customer development, lean, startups

On Friday morning, I popped over to Frank Rimalovski and Lindsay Gray’s always-impressive startup class at NYU‘s Entrepreneurial Institute to talk about vetting new ideas. Afterwards, one team asked the classic question, “if I shouldn’t ask speculative questions, and yet my product isn’t ready to test, how can I do customer development?” In their case, they had an interesting scientific breakthrough …

Landing Page Tests Aren’t Useful for Validation

Giff Constable lean, startups

A few years ago, I wrote about the Truth Curve, and refined those thoughts later in Talking to Humans. Essentially it states that the believability of information you receive from market tests increases as the fidelity of your product test increases. You should not wait until you have a live, instrumented product in the market, but nor should you take …