Lean Failure and the Risk of No-Man’s Land

Giff Constablestartups

“Isn’t Lean startup” supposed to prevent failure?” That was the question posed by Andrew Warner to Sean Ellis in a recent Mixergy interview. There is only one answer, “of course not.” Sean responds that not everyone is built to be an entrepreneur: even the best tools in the wrong hands go awry. True, and there are many other reasons startups …

You Won’t Find Letter.ly Here

Giff Constablesocial media

A surprising number of NYC “startup” bloggers have started to adopt Letter.ly, a subscription email newsletter service.  The root might simply be friendship with the creator, Sam Lessin, but I really do not understand or particularly like the trend.  I have no problem with publishers charging for content, but if you don’t make your living as a publisher, why would …

Think goals, not functions

Giff Constablestartups

I just piggybacked on a twitter conversation between Sean Ellis and April Dunford talking about product management versus product marketing (see April’s post). Sean tweeted this comment which I just wanted to highlight: “Functions” is part of the problem in early stage. IMO goals better: PM fit, then conv eff, then growth… [Ed note: PM fit = product-market fit; conv …

Confidence, Transparency and Authenticity

Giff Constablestartups

Bob Sutton wrote an interesting post the other day called “The Wise Boss: More Evidence For Expressing Confidence, But Harboring Private Doubts“. He touches upon a topic that a lot of business leaders grapple with: what is the right balance between confidence and transparency. The interplay between the two is particularly heightened in a young startup, where you are inevitably …

Into the Deep End: Notes from Julie, our HackNY intern

Giff ConstableAprizi, Guest Post

This is a guest post from Julie Dinerman, the Columbia University student interning with Aprizi as part of the HackNY program, which paired area students with startups. I think HackNY’s organizers Hilary, Chris and Evan are creating something very important to the NY startup ecosystem, and we are really pleased to be among a great list of startups to get …

Our Customer Development Journey, Part 4 (8 thoughts from our MVP beta)

Giff ConstableAprizi, startups

Aprizi has been in open beta for six weeks now.  These last six weeks have been an intense blur, a fire hose of information, and going open beta was the best possible thing we could have done.  We are making some fairly big near-term changes because of this process.  Here are 8 thoughts on the latest phase of our customer …

My Take on the iPad

Giff Constabletechnology

I held off prognosticating on the iPad. I was not even planning on buying the first generation. That changed when someone demoed my own product to me over lunch. I love this thing and, if you aren’t bored of hearing about the iPad, you can read below for my reasons why: Sales: a laptop is a horrible thing during a …

Are Game Dynamics Jumping the Shark?

Giff Constablegames, marketing, social games, virtual worlds

AdAge today asks “What’s saving the current crop of virtual games from becoming the next Second Life?”, with their answer being game dynamics. I am a huge believer in the power of creatively designed incentives and game-like compulsion loops, but I suspect enthusiasm for badges, levels and points have hit “fad” and “over-reliance” territory.  Foursquare, for example, used gaming very …