Comments on: What is your customer acquisition strategy? (startup marketing tactics) http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/ Giff Constable's blog on technology, media, startups, and whatever else interests me Tue, 07 Feb 2012 00:32:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Frederik- http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-3504 Frederik- Tue, 02 Aug 2011 13:15:00 +0000 http://giffconstable.com/?p=247#comment-3504 Great article, thanks! Great article, thanks!

]]> By: Alvin Tan http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-491 Alvin Tan Sun, 11 Jul 2010 14:07:15 +0000 http://giffconstable.com/?p=247#comment-491 I thoroughly enjoyed the post; it was a highly insightful and enjoyable read. Customer acquisition can be daunting to most early-stage startups, but I agree that experimenting often with a variety of tactics or even strategies is a great starting point. Also, I echo your opinion that the blogosphere cannot (and should not) be marketed at. Participating genuinely and adding constructive contributions to the conversation would be a better alternative that gives rise to perceived authority. I thoroughly enjoyed the post; it was a highly insightful and enjoyable read. Customer acquisition can be daunting to most early-stage startups, but I agree that experimenting often with a variety of tactics or even strategies is a great starting point. Also, I echo your opinion that the blogosphere cannot (and should not) be marketed at. Participating genuinely and adding constructive contributions to the conversation would be a better alternative that gives rise to perceived authority.

]]> By: Alvin Tan http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-576 Alvin Tan Sun, 11 Jul 2010 13:07:00 +0000 http://giffconstable.com/?p=247#comment-576 I thoroughly enjoyed the post; it was a highly insightful and enjoyable read. Customer acquisition can be daunting to most early-stage startups, but I agree that experimenting often with a variety of tactics or even strategies is a great starting point. Also, I echo your opinion that the blogosphere cannot (and should not) be marketed at. Participating genuinely and adding constructive contributions to the conversation would be a better alternative that gives rise to perceived authority. I thoroughly enjoyed the post; it was a highly insightful and enjoyable read. Customer acquisition can be daunting to most early-stage startups, but I agree that experimenting often with a variety of tactics or even strategies is a great starting point. Also, I echo your opinion that the blogosphere cannot (and should not) be marketed at. Participating genuinely and adding constructive contributions to the conversation would be a better alternative that gives rise to perceived authority.

]]> By: Triggers in Viral eMail Campaigns http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-209 Triggers in Viral eMail Campaigns Thu, 11 Feb 2010 23:16:03 +0000 http://giffconstable.com/?p=247#comment-209 [...] What is your customer acquisition strategy? (startup marketing … [...] [...] What is your customer acquisition strategy? (startup marketing … [...]

]]> By: links for 2009-12-25 « Blarney Fellow http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-95 links for 2009-12-25 « Blarney Fellow Sat, 26 Dec 2009 01:31:41 +0000 http://giffconstable.com/?p=247#comment-95 [...] Startup customer acquisition strategies and marketing tactics — giffconstable.com (tags: customer-development marketing strategy startup) [...] [...] Startup customer acquisition strategies and marketing tactics — giffconstable.com (tags: customer-development marketing strategy startup) [...]

]]> By: giffc http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-91 giffc Sat, 19 Dec 2009 16:34:04 +0000 http://giffconstable.com/?p=247#comment-91 thank Niyi. Agree re: writing useful placement pieces, especially if you have a product in a sector with a niche industry magazine / newsletter / ejournal.<br><br>Going to check out Krug's book :) thank Niyi. Agree re: writing useful placement pieces, especially if you have a product in a sector with a niche industry magazine / newsletter / ejournal.

Going to check out Krug's book :)

]]> By: Niyi http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-90 Niyi Sat, 19 Dec 2009 12:12:09 +0000 http://giffconstable.com/?p=247#comment-90 Well written Giff.<br><br>Re PR, I find that you can increase awareness about your service by writing valuable pieces on the issues affecting your customers and publishing it for free. <br><br>For it to work, you need to be seen as a trusted, objective, thought leader. This means that you should focus on the customer's needs and reduce the mentions of your own product, if at all.<br><br>I'm also glad you mentioned A/B testing. I've used advice from <a href="http://abtests.com" rel="nofollow">abtests.com</a>.<br><br>Finally, site usability is also an important issue. At Trafficspaces, we use a lot of tips from Steve Krug's book "Don't Make Me Think". At least, we try to :).<br><br>Good article. Thanks for the links at the end. Keep 'em coming. Well written Giff.

Re PR, I find that you can increase awareness about your service by writing valuable pieces on the issues affecting your customers and publishing it for free.

For it to work, you need to be seen as a trusted, objective, thought leader. This means that you should focus on the customer's needs and reduce the mentions of your own product, if at all.

I'm also glad you mentioned A/B testing. I've used advice from abtests.com.

Finally, site usability is also an important issue. At Trafficspaces, we use a lot of tips from Steve Krug's book “Don't Make Me Think”. At least, we try to :) .

Good article. Thanks for the links at the end. Keep 'em coming.

]]> By: giffc http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-72 giffc Wed, 09 Dec 2009 17:37:32 +0000 http://giffconstable.com/?p=247#comment-72 I'm definitely seeing "shout out" links to Fb and Twitter (among others) popping up on ecommerce sites, but I have yet to see it tied directly to a reward like free shipping. Someone should do that, although I'd do free shipping for the next item purchased, not the current one in checkout. I'm definitely seeing “shout out” links to Fb and Twitter (among others) popping up on ecommerce sites, but I have yet to see it tied directly to a reward like free shipping. Someone should do that, although I'd do free shipping for the next item purchased, not the current one in checkout.

]]> By: Learning is about the translation, not the source — giffconstable.com http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-70 Learning is about the translation, not the source — giffconstable.com Tue, 08 Dec 2009 15:29:23 +0000 http://giffconstable.com/?p=247#comment-70 [...] When it comes to marketing, definitely study your and others’ successes, but remember that you are not alone.  Lately, I’ve been looking at Mint.com’s trajectory, but so is everyone else (a VC friend of mine said he’s getting tired of hearing, “We’re the Mint.com of X”).  Mint lived in it’s context.  Some of their strategies will work for my startup, and some won’t.  In my new context, I have to decide where copycat marketing noise will degrade effectiveness. (here’s a long post on tactics) [...] [...] When it comes to marketing, definitely study your and others’ successes, but remember that you are not alone.  Lately, I’ve been looking at Mint.com’s trajectory, but so is everyone else (a VC friend of mine said he’s getting tired of hearing, “We’re the Mint.com of X”).  Mint lived in it’s context.  Some of their strategies will work for my startup, and some won’t.  In my new context, I have to decide where copycat marketing noise will degrade effectiveness. (here’s a long post on tactics) [...]

]]> By: Brian McGovern http://giffconstable.com/2009/12/what-is-your-customer-acquisition-strategy-startup-marketing-tactics/comment-page-1/#comment-68 Brian McGovern Thu, 03 Dec 2009 20:42:28 +0000 http://giffconstable.com/?p=247#comment-68 Giff -<br><br>You're right - marketing plans must be iterative and constantly tested. We have to adjust to the reactions of the market (not just what they say, but how they act).<br><br>Off topic a bit ... <br>Has anyone used Facebook or Twitter in the checkout process - such as, "click here to tell your Facebook friends you just bought the widget and get free shipping"? Giff -

You're right – marketing plans must be iterative and constantly tested. We have to adjust to the reactions of the market (not just what they say, but how they act).

Off topic a bit …
Has anyone used Facebook or Twitter in the checkout process – such as, “click here to tell your Facebook friends you just bought the widget and get free shipping”?

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