Comments on: Virtual world and social game ARPUs http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/ Giff Constable's blog on technology, media, startups, and whatever else interests me Thu, 11 Mar 2010 02:08:58 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: giffc http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/comment-page-1/#comment-245 giffc Tue, 02 Mar 2010 19:31:18 +0000 http://giffconstable.com/?p=21#comment-245 per month per month

]]> By: steve http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/comment-page-1/#comment-241 steve Tue, 02 Mar 2010 19:26:32 +0000 http://giffconstable.com/?p=21#comment-241 is the ARPU per year or per month? is the ARPU per year or per month?

]]> By: Online Business Metrics « Blog | Vindicia Soapbox http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/comment-page-1/#comment-222 Online Business Metrics « Blog | Vindicia Soapbox Thu, 18 Feb 2010 20:16:06 +0000 http://giffconstable.com/?p=21#comment-222 [...] http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/ [...] [...] http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/ [...]

]]> By: CR http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/comment-page-1/#comment-181 CR Mon, 01 Feb 2010 20:11:20 +0000 http://giffconstable.com/?p=21#comment-181 Thank you for this feedback. I had considered a couple of these items but the others will be great to discuss as I am preparing a model for the team here.<br>Now I know where to come with these questions. Thank you for this feedback. I had considered a couple of these items but the others will be great to discuss as I am preparing a model for the team here.
Now I know where to come with these questions.

]]> By: giffc http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/comment-page-1/#comment-175 giffc Mon, 01 Feb 2010 03:35:42 +0000 http://giffconstable.com/?p=21#comment-175 It depends on the purpose of the model, but if it's for your own business planning and analysis, I ended up caring less about accounting terms like COGS and G&A and just closely examining variable vs fixed costs.<br><br>As for COGS, I would include anything that is directly tied to keeping the site running and fresh and tied to transactional revenue. Here are some: your art, community and helpdesk costs; your hosting and bandwidth/CDN and sys admin; your payment processing fees and any transaction fees you might be paying to a LiveGamer/Playspan; an amount for fraud; if you are selling integrated sponsorships, then implementation and sales commissions. It depends on the purpose of the model, but if it's for your own business planning and analysis, I ended up caring less about accounting terms like COGS and G&A and just closely examining variable vs fixed costs.

As for COGS, I would include anything that is directly tied to keeping the site running and fresh and tied to transactional revenue. Here are some: your art, community and helpdesk costs; your hosting and bandwidth/CDN and sys admin; your payment processing fees and any transaction fees you might be paying to a LiveGamer/Playspan; an amount for fraud; if you are selling integrated sponsorships, then implementation and sales commissions.

]]> By: CR http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/comment-page-1/#comment-168 CR Sat, 30 Jan 2010 00:08:19 +0000 http://giffconstable.com/?p=21#comment-168 Regarding the preparation of a P&L, what are you identifying as COGS.<br>As I am working on a model currently I was proposing a mixture of variable costs and fixed costs.<br>We are using a third party for payment processing so this may be considered a component of COGS.<br>I am thinking that anything which enables us to receive/process payments (or ecommerce related so to speak) may be considered COGS or some portion since without this I would not have revenues. Regarding the preparation of a P&L, what are you identifying as COGS.
As I am working on a model currently I was proposing a mixture of variable costs and fixed costs.
We are using a third party for payment processing so this may be considered a component of COGS.
I am thinking that anything which enables us to receive/process payments (or ecommerce related so to speak) may be considered COGS or some portion since without this I would not have revenues.

]]> By: Virtual world and social game ARPUs : The Electric Sheep Company Blog http://giffconstable.com/2009/07/virtual-world-and-social-game-arpus/comment-page-1/#comment-9 Virtual world and social game ARPUs : The Electric Sheep Company Blog Sat, 11 Jul 2009 15:02:22 +0000 http://giffconstable.com/?p=21#comment-9 [...] **This was originally posted on my personal blog at http://giffconstable.com** [...] [...] **This was originally posted on my personal blog at http://giffconstable.com** [...]

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